check out this interesting new study on how American's view muslims.
What a Difference a Shawl Makes
- Perceptions Differ of Woman With and Without a Shawl on her Head -
FLEMINGTON, N.J., Jan. 4 /PRNewswire/ -- A new national study of more
than 600 Americans revealed that a woman wearing a shawl or hijab,
typically worn by Muslim women, is viewed significantly different than thesame woman without the traditional headwear.
The study was conducted by HCD Research, using its mediacurves.com web
site during January 2-3, to determine whether Americans possess different
views of a woman based on whether or not she wears traditional Muslim
headwear.
Participants were divided into two randomly assigned groups. Members of
each group were asked to view one of two separate photos of an attractive
young woman. Neither photo was identified in any way. Each sample was then
asked identical questions about the woman, her age, perceived personality,
activities, and how acceptable she might be as a neighbor.
One-third of participants indicated that they would rather have the
woman with the traditional headwear live in another place, another city,
and maybe out of the U.S., as opposed to living in their neighborhood.
However, a clear majority of participants (89%) reported that the woman
without the shawl would be welcome in their neighborhood.
The woman with the shawl on her head was perceived as somewhat older,
and somewhat better off financially than the woman without the shawl. While
the woman with the shawl was more likely to be a stay at home mother, the
woman without the shawl might be a working married woman.
The woman with the shawl on her head was also viewed as much more
traditional than the woman without the shawl. Participants also indicated
that the woman with the shawl was strict and rigid, a good wife and devoted
mother. She was also perceived as keeping to herself or a tight circle of
people. Conversely, the woman without the shawl was perceived to be lively,
friendly, and humorous. She was also viewed as a person who "always looks
at the bright side" and might even be the life of the party.
Overwhelmingly, both photos of the woman were viewed as being
attractive. However, more people thought the woman with the shawl was
beautiful, and both women were seen as trustworthy.
At the end of the questionnaire, the participants specifically
identified the woman with the shawl on her head as Middle-Eastern in origin
and a Muslim; the woman without the shawl was perceived as an American and
a Catholic (maybe Protestant or Jewish).
For detailed information on this study, please go to
mediacurves.com The Media Curves web site provides the media and
general public with a venue to view Americans' perceptions of popular and
controversial media events and advertisements.
Headquartered in Flemington, NJ, the company's services include
traditional and web-based communications research. For additional
information on HCD Research, access the company's web site at hcdi.net
or call HCD Research at 908-788-9393.
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