Why not "Purple Hearst's" for heroic reporters who catch a chill standing out in the rain?
If their military counterparts can get Purple Heart for cutting a pinkie on the sharp edge of a MRE, or getting shot in the arse running from Charlie, why shouldn't a sixty-odd-year-old mustachioed spic get a "Purple Hearst" for posing in the surf at Galveston?
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"Capitalism is the astounding belief that the most wickedest of men will do the most wickedest of things for the greatest good of everyone." - John Maynard Keynes
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