The complete article can be found at:
http://palestinethinktank.com/2009/0...ropaganda-war/

I suggest you read it..and know who the American enemy is..

TATA





“The Israel Project”, a US media advocacy group, has produced a revised training manual to help the worldwide Zionist movement win the propaganda war, keep their ill-gotten territorial gains and persuade international audiences to accept that their crimes are necessary and conform to “shared values” between Israel and the civilized West.

It’s a clever document.
The manual teaches how to justify the slaughter, the ethnic cleansing, the land-grabbing, the cruelty and the blatant disregard for international law and UN resolutions, and make it all smell sweeter with a liberal squirt of the aerosol of persuasive language. It is designed to hoodwink us ignorant and gullible Americans and Europeans into believing that we actually share values with the racist regime in Israel and that its abominable behaviour is therefore deserving of our support.

Israel is hoping for a public relations massacre. The other side – the Palestinian Authority and the Palestine Liberation Organization – don’t take communications seriously and have neglected to correct Israeli distortion. They are happy, it seems, for Israel’s one-sided definitions to prevail, which of course makes the task for Israel so much easier. This latest propaganda offensive is potentially the “coup de grace” to finish off the tormented Palestinians. See it here.

And the manual will no doubt serve as a communications primer for the army of cyber-scribblers that Israel’s Ministry of Dirty Tricks is recruiting to spread Zionism’s poison across the internet.

This quote at the beginning sets the tone: "Remember, it’s not what you say that counts. It’s what people hear."

Top priority: demonise Hamas
The manual’s numerous messages are aimed at the mass of “persuadables”, primarily in America but also in the UK. The strategy from the start is to isolate the democratically-elected Hamas and to rob the resistance movement and the Palestinian population of their human rights.

■“Clearly differentiate between the Palestinian people and Hamas. There is an immediate and clear distinction between the empathy Americans feel for the Palestinians and the scorn they direct at Palestinian leadership. Hamas is a terrorist organization – Americans get that already. But if it sounds like you are attacking the Palestinian people (even though they elected Hamas) rather than their leadership, you will lose public support. Right now, many Americans sympathize with the plight of the Palestinians, and that sympathy will increase if you fail to differentiate the people from their leaders.”
The plight of the Palestinians under Israel’s heel was an international concern long before Hamas appeared on the scene.

But this is familiar ground. We scorned George Bush and Tony Blair and had to differentiate between them and their respective peoples. We now have to do the same with Barack Obama and Gordon Brown. We are tired of having to make that same differentiation between the Israeli people and the dreadful leaders they produce.

■"ISRAEL’S RIGHT TO DEFENSIBLE BORDERS: With more than three years of violent history since Israel’s agreement to withdraw from Gaza and portions of the West Bank [sic], Americans have had time to take stock of the situation and form opinions. The big picture: they believe that Hamas’s leadership of Gaza has made Israel and the region less safe, while some are more receptive to what they perceive as a moderate approach in the West Bank by Mahmoud Abbas. Based on these experiences, they are willing to grant Israel more leeway in resisting calls to give more land for more peace."
Here we clearly see the motive for demonizing Hamas – Israel wants more leeway to continue its land-grabs and other criminal activities.

■“If… If… If… Then”: Put the burden on Hamas to make the first move for peace by using If’s (and don’t forget to finish with a hard then to show Israel is a willing peace partner). “If Hamas reforms… If Hamas recognize our right to exist… If Hamas renounces terrorism… If Hamas supports international peace agreements… then we are willing to make peace today.”
How one-sided and daft can you get? Substitute Israel for Hamas.

Words that work
The manual sets out numerous examples of “words that work” – supposedly.

■“We know that the Palestinians deserve leaders who will care about the well being of their people, and who do not simply take hundreds of millions of dollars in assistance from America and Europe, put them in Swiss bank accounts, and use them to support terror instead of peace.”
No mention here of the billions of tax dollars Israel takes from the US and spends on munitions to obliterate and vaporize its neighbours.

■“Peace can only be made with adversaries who want to make peace with you. Terrorist organizations like Iran-backed Hezbollah, Hamas, and Islamic Jihad are, by definition, opposed to peaceful co-existence, and determined to prevent reconciliation. I ask you, how do you negotiate with those who want you dead?”
Hamas and Hezbollah are only regarded as terrorists by the White House and Tel Aviv and by US-Israeli stooges and flag-wavers in Westminster and elsewhere.